California is our playground
We collaborate across regions to help make California a regenerative economy
Monterey is our first pilot region
In 2023, we convened stakeholders across the region to understand the unique challenges and opportunities in Monterey. You can see them in this report.
Now we’re bringing people together across the food, housing, marine and tourism sectors to co-design and enable a more regenerative local economy.
Regenerative food
Regenerative California is "putting our hands in the ground" with a 68-acre flagship regenerative agriculture farm in Salinas. This farm will train the next generation of regenerative agriculture farmers, create a regional supply chain for hospitality and educational institutions, and demonstrate how regenerative agriculture can help solve food waste, grow careers, improve nutrition and drive the market
Partners
Big Sur Land Trust & Zero Foodprint
The Future of Blue
We're working to revitalize the fishing economy in Monterey Bay in partnership with the Monterey Bay Fisheries Trust. This community-based initiative is called The Future of Blue. The goal is for Monterey Bay’s blue economy to be recognized as a valuable social, cultural and economic driver in the region. We hope to become a model for other regions in California (and beyond). To achieve this vision, we are bringing together leaders and creative thinkers across commercial (seafood/food systems), tribal, research and innovation/technology sectors to co-create a sustainable blue economy looking towards 2030 and beyond.
Partner
Monterey Bay Fisheries Trust
Regenerative tourism
Since February, Regenerative California has served as the regenerative tourism consultant to a statewide initiative of Visit CA that is “developing regional tourism strategies for the next 10 years to build more resilient and sustainable destinations across the state and strengthen alliances between California communities and the tourism industry.” This fall, RC submitted a draft “CA Regenerative Tourism Playbook” that supports the tourism sector to play a leadership role in cross-cutting social, ecological, and economic challenges that impact California, Californians, and the travel industry. Next steps for implementation will be announced in 2025.
Regenerative housing
Monterey’s 2025 Attainable Housing Task Force represents a groundbreaking effort to unite diverse stakeholders around a shared mission: creating attainable, sustainable housing to serve Monterey County’s “missing middle” residents - those that do not qualify for traditional affordable housing subsidies but still cannot afford full market rates. While there are many valuable efforts underway in the region and across the state to tackle similar housing challenges, this Task Force is unique in its community-driven approach, bringing together cross-sector expertise and aligning local resources to specifically address Monterey’s unique housing landscape. By focusing on distinct place-based needs, this initiative aims to create a model that can inspire and inform broader housing strategies in California.
Partners
Build Better for Health
Read more
Working with SecondMuse in 2023, we convened stakeholders across the region to understand the unique regional challenges and opportunities in Monterey. We also featured some members of the incredible Monterey community and their take on building a regenerative future.
